Located on the north western tip of Africa, yet possessing a unique culture, Morocco has been a popular tourist destination for years. Separated from the rest of the continent by the towering Atlas Mountains and by the Sahara, its climate, geography and history are more closely related to the Mediterranean than the rest of Africa. In the north, its fine beaches, lush highland valleys and evocative old cities reinforce this familiar, yet exotic impression.
Morocco is a country of tremendous diversity with four mountain ranges, green river valleys, wide beaches of golden sand and stretches of desert. The ascent of the country’s highest peak, Jebel Toukbal (13,665 ft./4,165 m.) provides a spectacular trek. The Moroccan coastline, which fronts onto both the Mediterranean and the Atlantic, offers plenty of great beaches as well as a number of fascinating old coastal cities.
In 1999, His Highness Crown Prince Sidi Mohammed was declared King of Morocco “His Majesty King Mohammed VI”. After his enthronement, the King uncovered his ambitious development plans for Morocco. In 2001, the Moroccan government presented Vision 2010 as Morocco’s national tourism strategy (Azur Programme).
The main objectives of the Azur Programme are to attract 10 million tourists to Morocco’s coastlines and to create 600,000 jobs in the tourism industry by 2010. To achieve this goal the Moroccan government plans to:
•create 6 new coastal resorts
•build new roads
•develop regional airports
•increase direct flights from all over Europe
Climate in the North
The climate in the north of Morocco is reliably dry. The average temperature in the summer is 29ºC. The months between October and April are slightly cooler providing welcome winter sun.
Mediterrania Saïdia, the flagship resort within the Azur Programme, is a project of 7,000,000m² with 6km of unspoilt coastline, 11 hotels, three 18 hole golf courses, a large marina (1350 mooring points), several shopping areas and more than 3,000 accommodation units. The development will be a meeting point of cultures, combining the exotic Mediterranean with a latest-generation holiday resort.